This comprehensive SEO workshop emphasizes using data-driven insights to audit your website, improve conversions, and establish domain authority, while adapting to the recent Google changes and AI trends to position your strategy ahead of the competition. Marketing leaders will leave this session with an actionable playbook for 2026 and an accountability checklist.

After this session, you’ll be able to:  

• Learn the latest SEO content strategies designed to drive more conversions (not just clicks) while establishing your brand as a trusted authority in your niche. 
• From trending topics to transactional keywords, apply a data-driven process to build content that will rank on search engines and LLMs when it matters the most. 
• Get insights into the latest SEO software tools and best practices that move the needle. 
• Apply an AI-forward mindset to every aspect of your SEO strategy, from operations to data analytics, in order to accelerate results.